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Expert's Opinion

drupa 2021: Less Print is More

Knud Wassermann asks, "What role will commercial and publishing printing play in the future?"

By: Knud Wassermann

Thinking forward to drupa 2021 the question arises: What role will commercial and publishing printing play in the future?    They will, of course, play a role, but in a very different way than today. To a great extent the future of commercial and publishing printing lies in “individualization” – the data driving this is online and forms the basis for print 4.0.   Profound changes in the media landscape had a significant impact on print for advertising and publishing.    A...

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